BCBGMAXAZRIA - North Gulph Road, King of Prussia

BCBG stands for"Bon Chic Bon Genre"which means"Good Style Good Attitude"in French. Committed to the highest standards of creativity, innovation or quality design, BCBG is taking the world by storm. With critically acclaimed collections, the loyal following of Hollywood's top celebrities or the worldwide presence this fashion powerhouse has developed into one of the hottest names in the fashion industry today. BCBGMAXAZRIA - King of Prussia features the full collection of trend-setting yet wearable looks that take today's modern women to day to night, work to weekend.

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