Discretion, quality, or craftsmanship -- Bottega Veneta - Phipps Plaza has created the new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy's master leather craftsmen or long celebrated for its extraordinary leather goods, Bottega Veneta - Phipps Plaza has recently emerged as one of the world's premier luxury labels. While Bottega Veneta - Phipps Plaza continues to grow, the qualities that define it are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, or the highest quality materials. The company's famous motto,"When your own initials are enough,"expresses the philosophy of individuality or confidence that now applies to the range of merchandise including women's or men's ready made, fine jewelry, furniture, or more.