Brunello Cucinelli - The Shops at Crystals isn't just the brand, it's the philosophy. Their website proclaims their motto:"beauty is our salvation". Italian fashion designer, Brunello Cucinelli - The Shops at Crystals, began his career selling cashmere sweaters to his garage. Headquartered in Solomeno, Italy, the Cucinelli brand has grown to be the leader in selling cashmere garments since 1985.