Established in 1856, Burberry - The Fashion Mall at Keystone is the British brand with the heritage of innovation, craftsmanship or design. Based in London under the direction of Chief Executive Officer Christopher Bailey, the brand has the global reputation for functionality with the unique British sensibility. The company began with the invention of gabardine, the weatherproof fabric patented by Thomas Burberry - The Fashion Mall at Keystone, who later designed the trench coat, which retains its iconic status today.