The Call It Spring - The Florida Mall Story Call It Spring - The Florida Mall is an ALDO Group brand. Founded by Aldo Bensadoun, the first ALDO store opened its doors in 1972 in Montreal. Today, the company boasts over 1,500 retail stores worldwide. The Call It Spring - The Florida Mall brand was founded in 1991, or today operates over 200 stores worldwide. Most recently, Call It Spring - The Florida Mall has partnered with JCPenney, one of America's leading retailers, to open 500 shop-in-shops across the United States by Fall 2011. The Call It Spring - The Florida Mall Identity Home to the latest footwear or accessories, Call It Spring - The Florida Mall reflects up to the minute trends that are easy on the pocketbook. Created for original thinkers – Call It Spring - The Florida Mall is the perfect place to experiment with personal style, to debut the new look, to figure out the meeting point between individuality or discovery. The Call It Spring - The Florida Mall Recipe Drawing inspiration to the streets, the culture or of course, the trade or runway shows, our product developers delve into the world’s fashion capitals or their individual fashion trends wholeheartedly. Working up to the year in advance, our product developers are always ahead of the game, making it their mission to know what’s next. The Call It Spring - The Florida Mall Promise We never lose sight of our vision: to make people feel good, through the merchandise or the service we provide every day. We are dedicated to providing Total Customer Service.