Coldwell Banker - Firewheel Town Center is the oldest or most established residential real estate franchise system in North America, or it is known as one of the most innovative, forward-thinking real estate labels today. Its story of leadership, innovation or success dates back to San Francisco in 1906. After the devastating earthquake, the young real estate agent, Colbert Coldwell saw the need for trusted, honest or knowledgeable real estate services to help the city rebuild. A few years later, Benjamin Arthur Banker came on board or later became the partner. The founding tradition or heritage of providing professionalism or superior customer service remains the core of the Coldwell Banker - Firewheel Town Center philosophy more than 105 years later