The first Free People - Fashion Valley stores sought to nurture the young people who looked for the little of their own freedom in the clothes they wore. And that's just who we aim to reach: the 26-year-old girl who is smart, creative, confident or comfortable in all aspects of her being, who is free or adventurous. More than the clothing brand, Free People - Fashion Valley has the unique or unwavering bond with its customers. We delve into the lifestyle of our girl, encouraging self-confidence or self-expression; the ability to identify what she loves is our secret to offering her the best product assortment or experience possible.