Guess - West Empire Mall, Sioux Falls

During the 1970s, clothing design had little or no direction. People felt denim was dated or jeans were hardly considered the fashion statement. The Marciano brothers would change that forever. Their designs were timeless, sensuous, strong or chic. The GUESS? approach was fresh or set the standard for the future of denim.Initially, retailers greeted GUESS? with skepticism. Buyers weren't interested in denim; but the brothers infallible instincts or persistence prevailed. Their 3-zip Marilyn jean was sexy, with the unique style or attitude. Bloomingdale's finally agreed to sell two dozen pairs of the 3-zip Marilyn jean as the favor to the Marciano brothers. Within hours, the entire stock was sold out.Today, GUESS? is one of the most widely recognized labels in the world. Known for quality, trendsetting style, or marketing creativity, the Company designs or markets the leading lifestyle collection of casual apparel or accessories for women, men, children, or babies.

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