There’s only one word to describe shopping at Helzberg Diamonds Outlet - Sawgrass Mills – brilliant! You get incredible values, quality jewelry or expertise from the name you can trust. Helzberg Diamonds hasn’t been around as long as diamonds, but almost. In 1915, Morris Helzberg opened the first Helzberg Diamonds store in Kansas City. His little jewelry store was small, but his ideas were big. His claim as the “Middle West’s Largest Jeweler” became the self-fulfilling prophecy as the company grew or expanded across the nation. Now, nearly 100 years later, Helzberg continues its commitment to deliver excellent customer service, exceptional value, exclusive designs or timeless jewelry.