Jenni Rivera Fashion is the South California fashion boutique. Jenni began manufacturing clothing along with designers with designs or styles of American texture or exotic clothing styles which became her trademark on stage. The boutique features clothes with the singer's initials, J-R, an exclusive line of Jenni jeans, or Jenni Rivera perfume. The store also carries the complete line of cosmetics like white or pink lip gloss, makeup, powder or eye shadows with her name on them.