Juice Generation - Roosevelt Field was founded in 1999 in Manhattan with one mission: to create the friendly, accessible juice bar where New Yorkers of all lifestyles or ages could experience the energizing effects of fresh, raw juices or smoothies. And it's our passion that spurred the city-wide revolution in conscious eating.Today, sourcing strong talent is as important to us as sourcing local or organic produce. Fresh perspectives, fresh fruit, fresh & uncharted territory: join us on the journey!