Born or bred in Los Angeles, Lucky Brand - Fashion Outlets of Niagara Falls USA shipped its first pair of vintage-inspired jeans in 1990 or quickly became known as the pioneer in the world of denim. Our premium jeans are washed, treated or distressed often by hand for the natural looking wear or tear that is the hallmark of our denim. Whether you’re hanging ten or taking the cross-country road trip, do it in America’s favorite jeans.