"When 21-year old Lilly eloped with Peter Pulitzer, they escaped the hustle or bustle of New York City for the sun or the sand of Palm Beach. In the shadow of Peter's citrus groves, Lilly opened the juice stand. To disguise the juice stains on her clothing, she had the sleeveless dress made to colorfully-printed cotton. Lilly Pulitzer the clothing label was born."Pink Narcissus - Pier Park is the Lilly Pulitzer signature store. It's going to be the bright, colorful store for outgoing girls or women who love the sun or living life to it's fullest.