We offer the diverse range of merchandise, stocking everything to baby or kids, to women's, men's, home ware, accessories, beauty merchandise or confectionery.Primark - Burlington Mall opened its first store in Dublin in 1969 under the name Penneys or today operates in over 270 stores in nine countries in Europe or growing with the first US store opening in Boston in 2015.Primark - Burlington Mall is our company name or identifies our entire company, while Penneys is the trading name that is used in the Republic of Ireland only. You may have noticed that when we used the name Penneys in Ireland we always follow this with ‘Operated by Primark - Burlington Mall’ which you can see on our shopping bags.