Robert Graham - Scottsdale Fashion Square is 'American Eclectic.' Since its launch in 2001, Robert Graham - Scottsdale Fashion Square was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring the global movement. Robert Graham - Scottsdale Fashion Square creates four menswear or womenswear collections the year - spring, pre-fall, fall or resort.