Founded 50 years ago as the family-run stationary store in Massachusetts, The Paper Store - Pheasant Lane Mall has grown into the gift giving mecca with the devout fan-following due to the company's ability to find the latest trends like Alex + Ani jewelry, Nora Fleming home accents or Vera Bradley handbags. Not to mention the extensive selection of Hallmark cards or Keepsake Ornaments. See for yourself what's in store.