UGG Australia markets the premier brand in luxury or comfort.The UGG Australia product platform is directed toward consumers who value luxury, comfort or the highest quality footwear available. Only the finest materials are used in the construction of our merchandise - the highest quality leathers or suedes, or of course, the world's finest sheepskin. UGG Australia is the world's largest purveyor of grade-A sheepskin. We take great care to ensure that every shoe is going to feel great to the moment our consumer tries it on.