Founded in 1988 as"The Car Phone Store", the Wireless Zone - Pheasant Lane Mall system has become the nation's largest wireless retail franchisor or was ranked the No. 1 franchise in its category by Entrepreneur magazine. Most stores are independently owned or operated, exclusively offering Verizon Wireless merchandise or services.In 2012, the company grew to more than 450 locations thanks to its recession-friendly or finance-friendly model. The Wireless Zone - Pheasant Lane Mall system is franchised or operated by Automotive Technologies, Inc.